Viva Wallet
Connecting a fintech unicorn to a global audience
The project was developed in collaboration with AG Design Agency
In a time of countless FinTech solutions, new technologies and empowered customers, the financial services industry is experiencing change at an accelerated rate. At this point Viva Wallet, a global, cloudbased digital payments factory, commissioned us to help create a more futurefacing Brand Identity.
The brand identity system is inspired by the way we traditionally hold our money. The wallet, and more specifically the money clip, a device typically used to store cash and credit cards in a very compact fashion. In the concept of simplifying all bank and payment processes, VivaWallet’s mark represents the wallet on a digital age.
The colour palette raises the vitality of banking products, with each tint acting as a categorisation tool between Viva Wallet’s services, while at the same time reminds all familiar users of the stability and trust Viva carried out through its previous visual identity.
Brand Direction
Brand Identity
Type Design
Packaging
Printed Material
Environmental graphics
Credits
Client
Type
Viva Wallet
Branding
Design team
Alexandros Gavrilakis
Miltos Bottis
Andreas Avakoumidis
Website
Related projects
Viva Wallet
Connecting a fintech unicorn to a global audience
In a time of countless FinTech solutions, new technologies and empowered customers, the financial services industry is experiencing change at an accelerated rate. At this point Viva Wallet, a global, cloudbased digital payments factory, commissioned us to help create a more futurefacing Brand Identity.
The brand identity system is inspired by the way we traditionally hold our money. The wallet, and more specifically the money clip, a device typically used to store cash and credit cards in a very compact fashion. In the concept of simplifying all bank and payment processes, VivaWallet’s mark represents the wallet on a digital age.
The colour palette raises the vitality of banking products, with each tint acting as a categorisation tool between Viva Wallet’s services, while at the same time reminds all familiar users of the stability and trust Viva carried out through its previous visual identity.
Brand Direction
Brand Identity
Type Design
Packaging
Printed Material
Environmental graphics
The project was developed in collaboration with AG Design Agency
Credits
Client
Type
Viva Wallet
Branding
Website
Design team
Alexandros Gavrilakis
Miltos Bottis
Andreas Avakoumidis