Parga Beach Resort
Laid-back luxury between land & sea
Parga Beach Resort is a beachfront luxury hotel located in northwestern Greece. It takes pride in its unique verdant gardens, offering holidays of laid back luxury in their bungalow-style buildings scattered amid centuries-old olive trees and a wealth of local flora.
The resort's gardens, with over 100 year-old olive trees standing out, are the key element that inspired the visual identity we developed. A combination of elegant yet playful typography with a colour palette that brings Sand, Olive and Sun to the forefront of their communication, was implemented throughout the different applications.
With respect to the gardens and architecture of the resort, all spatial applications had to become one with the space. This was the thinking behind material choices for print and moveable signage applications and for the main wayfinding system. The latter consists of a set of custom plant pots that offer direction to the guests, becoming a part of the gardens as the plants grow.
Brand identity
Art direction
Print design
Signage
Wayfinding
Copywriting
Credits
Client
Type
Parga Beach Resort
Branding
Design team
Miltos Bottis
Angelina Panagiotopoulou
Eleni Samara
Related projects
Parga Beach Resort
Laid-back luxury between land & sea
Parga Beach Resort is a beachfront luxury hotel located in northwestern Greece. It takes pride in its unique verdant gardens, offering holidays of laid back luxury in their bungalow-style buildings scattered amid centuries-old olive trees and a wealth of local flora.
The resort's gardens, with over 100 year-old olive trees standing out, are the key element that inspired the visual identity we developed. A combination of elegant yet playful typography with a colour palette that brings Sand, Olive and Sun to the forefront of their communication, was implemented throughout the different applications.
With respect to the gardens and architecture of the resort, all spatial applications had to become one with the space. This was the thinking behind material choices for print and moveable signage applications and for the main wayfinding system. The latter consists of a set of custom plant pots that offer direction to the guests, becoming a part of the gardens as the plants grow.
Brand identity
Art direction
Print design
Signage
Wayfinding
Copywriting
Credits
Client
Type
Parga Beach Resort
Branding
Design team
Miltos Bottis
Angelina Panagiotopoulou
Eleni Samara
Client team
Chris Ioannou
Roi Ioannou