Flatcake
Sharing made easy
In today’s greek housing market, where demand has outstripped supply, shared occupancy is becoming the norm. Building on this insight, Flatcake created the first ever property listing website that offers shared spaces to rent in Greece.
With an existing brand identity and name, Flatcake approached us looking to design and develop their website. Building on their logo, the new design system makes use of an extensive set of icons developed to illustrate several housing amenities, product features and UI elements. A bold colour palette applied over different sections of their offering and a set of friendly illustrations, complement the brand and ensure inclusivity among the audience.
Flatcake’s website is intuitively designed around the several features users can interact with, and enhanced by advanced search filters in order to minimise frustration around browsing. In addition, we introduced a series of onboarding features to help users navigate the platform.
Brand identity
Art direction
Website Design
Website Development
Illustration
Campaign
Due to the complex nature of Flatcake’s service, an additional “how-it-works” explainer tool was developed to direct the user to the most appropriate search options through a short interview-like process.
Related projects
Flatcake
Sharing made easy
In today’s greek housing market, where demand has outstripped supply, shared occupancy is becoming the norm. Building on this insight, Flatcake created the first ever property listing website that offers shared spaces to rent in Greece.
With an existing brand identity and name, Flatcake approached us looking to design and develop their website. Building on their logo, the new design system makes use of an extensive set of icons developed to illustrate several housing amenities, product features and UI elements. A bold colour palette applied over different sections of their offering and a set of friendly illustrations, complement the brand and ensure inclusivity among the audience.
Flatcake’s website is intuitively designed around the several features users can interact with, and enhanced by advanced search filters in order to minimise frustration around browsing. In addition, we introduced a series of onboarding features to help users navigate the platform.
Brand identity
Art direction
Website Design
Website Development
Illustration
Campaign
Due to the complex nature of Flatcake’s service, an additional “how-it-works” explainer tool was developed to direct the user to the most appropriate search options through a short interview-like process.
Credits
Client
Type
Flatcake
Branding, Digital
Design team
Miltos Bottis
Client team
Giorgos Theodoropoulos
Klearchos Vlachakos
Michael Vasileiadis