Veriff
Creating a trust movement for a freshly-minted Unicorn
The project was developed in collaboration with How&How
Veriff’s ultimate goal is to bring down the cost of digital ID verification so that it can be used beyond fintech applications and brought to the internet communities where it is much needed. Kids gaming, dating apps and wider social media platforms could all benefit from being able to ensure people are who they say they are.
Veriff’s new brand identity is inspired by security details in ID documents. It involves the use of pattern elements and the dramatic colours, expressed in the special printing techniques of such documents.
Illustration plays a big role in the brand, through a modular character building system which allows for countless flexible combinations between character elements. All illustration compositions, from a single character to a large scene, work in two colour palettes in order to highlight the two versions of reality, the one we all see based on the identity people present and the one Veriff sees based on the verification of the actual identities.
Brand identity
Art direction
Motion design
Illustration
Website Design
Website Development
Good & Bad Actors
A problem we had to solve in our modular, inclusive illustration system for Veriff, was the conception and implementation of different verified states. Not all anonymous states online are bad. Whistleblowers need the protection of anonymity in order to do what they do. But fraudsters and trolls commit crime under the cloak of digital anonymity. This meant our system had to represent verified, un-verified and declined states without them necessarily being portrayed as wrongdoers. So accidental, as well as purposefully obscured faces, were woven into the system.
Related projects
Veriff
Creating a trust movement for a freshly-minted Unicorn
Veriff’s ultimate goal is to bring down the cost of digital ID verification so that it can be used beyond fintech applications and brought to the internet communities where it is much needed. Kids gaming, dating apps and wider social media platforms could all benefit from being able to ensure people are who they say they are.
Veriff’s new brand identity is inspired by security details in ID documents. It involves the use of pattern elements and the dramatic colours, expressed in the special printing techniques of such documents.
Illustration plays a big role in the brand, through a modular character building system which allows for countless flexible combinations between character elements. All illustration compositions, from a single character to a large scene, work in two colour palettes in order to highlight the two versions of reality, the one we all see based on the identity people present and the one Veriff sees based on the verification of the actual identities.
Brand identity
Art direction
Motion design
Illustration
Website Design
Website Development
The project was developed in collaboration with How&How
Good & Bad Actors
A problem we had to solve in our modular, inclusive illustration system for Veriff, was the conception and implementation of different verified states. Not all anonymous states online are bad. Whistleblowers need the protection of anonymity in order to do what they do. But fraudsters and trolls commit crime under the cloak of digital anonymity. This meant our system had to represent verified, un-verified and declined states without them necessarily being portrayed as wrongdoers. So accidental, as well as purposefully obscured faces, were woven into the system.
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