AIQ
Harnessing magnetic attraction in the rebrand of a CX platform
The project was developed in collaboration with How&How
Data is meaningless without sharp, insightful interpretation and hard to make accessible and real. This was what the new brand had to solve for AIQ, who pull together traces and fragments of customer behaviour in order to reveal the patterns behind the chaos.
The AIQ icon is based on the shape of a search bar — a device used by customers in their online Googles which the company collects and analyses. Spun out into a cluster, these bars become magnetic filaments which are drawn towards a central gravitational point, i.e. the consumer.
Putting AIQ’s customers at the heart of our strategic thinking, our rebrand work was inspired by the Aurora Borealis and magnetic pathways—natural phenomena where force-fields wrap enigmatically around the earth. Recife Display was chosen for the primary typeface due to its characterful details, and was combined with a palette inspired by the Northern Lights.
Brand identity
Art direction
Motion design
Website Design
Website Development
The "Search" Field
The AIQ icon is based on the shape of a search bar — a device used by customers in their online Googles which the company collects and analyses. Spun out into a cluster, these bars become magnetic filaments which are drawn towards a central gravitational point, i.e. the consumer.
Related projects
AIQ
Harnessing magnetic attraction in the rebrand of a CX platform
Data is meaningless without sharp, insightful interpretation and hard to make accessible and real. This was what the new brand had to solve for AIQ, who pull together traces and fragments of customer behaviour in order to reveal the patterns behind the chaos.
The AIQ icon is based on the shape of a search bar — a device used by customers in their online Googles which the company collects and analyses. Spun out into a cluster, these bars become magnetic filaments which are drawn towards a central gravitational point, i.e. the consumer.
Putting AIQ’s customers at the heart of our strategic thinking, our rebrand work was inspired by the Aurora Borealis and magnetic pathways—natural phenomena where force-fields wrap enigmatically around the earth. Recife Display was chosen for the primary typeface due to its characterful details, and was combined with a palette inspired by the Northern Lights.
Brand identity
Art direction
Motion design
Website Design
Website Development
The project was developed in collaboration with How&How
The "Search" Field
The AIQ icon is based on the shape of a search bar — a device used by customers in their online Googles which the company collects and analyses. Spun out into a cluster, these bars become magnetic filaments which are drawn towards a central gravitational point, i.e. the consumer.
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