Imagination at play

Capikooa focuses on creating wooden, long lasting toys, with a low environmental footprint all the way from design and material sourcing to manufacturing and packaging. They aim to support children's development, through simple toys that excite their imagination and encourage their physical movement.

Building on their approach, Capikooa's identity makes use of a basic tool used to also ignite and develop children's imagination, drawing. The shape of their first product, the balance board, is translated into a curvy marker line, which is later developed into a set of different lines and icons, applied throughout their brand's communication.

Brand identity

Art direction
Packaging design

Print design